Strategic Goals and Targeted Objectives

February 9, 2025

Strategic Goals

  1. US VMYG will leave a digital legacy that supports our mission.
  2. US VMYG has a growth target to increase membership by 15 % (paying members) per year.
  3. US VMYG will achieve a net annual income of $2,000 per year.

Targeted Objectives

  1. US VMYG will become the definitive, unique online source for model yachting history and information via a tiered approach to online articles, historical documents posted through PDF files, photos instructions and videos.
    1. Immediately increase the digitization and posting of the historical materials in our collection.
    2. By June 30, 2025, re-establish our relationship with Mystic Seaport.
    3. By July 31, 2025 the board will approve a tiered approach to implementing this objective.
    4. By July 31, 2025, identify one of our 9 members from CT or RI members to be our main contact with Mystic Seaport.
    5. By December 31, 2025, at least 50 new “items” will be added to usvmyg.org inventory.
    6. By December 31, 2025 the website traffic will grow by 5% over the December 31, 2024 baseline.
  2. The US VMYG will assist individuals in all aspects of building model yachts via a collection of simplified articles targeting beginners.
    1. By April 30, 2025 the board will appoint a committee to work on the development of the beginner series.
    2. By Juul 1, 2025, the committee will provide the board with a beginner series outline.
    3. By December 31, 2025 the US VMYG will post 10 new beginner articles and by December 31, 2026 will complete the series.
  3. The US VMYG will encourage individuals to get started in model yachting through building of a beginner kit.
    1. By April 30, 2025, a committee will be identified to conduct the research to identify the boat the kit.
    2. By September 30, 2025 the committee will develop a budget and logistical details for the kit.
    3. By December 1, 2025, the committee will report back to the board their finding.
    4. By December 31, 2026 sell five kits and by December 31, 2027 sell an additional 10 kits.
  4. The US VMYG will encourage members and others to use the US VMYG online forum/community platform for ways to share information about vintage model yachting.
    1. By December 31, 2025 have 50 participants on an online forum/community (discussion board) hosted by US VMYG. (If the proposal is approved by the board)
    2. By December 31, 2026 impact retention of paying members by 5% points (75% to 80%) over 2024 baseline.
  5. The US VMYG will prepare articles for various non-model yachting publications in order to introduce model yachting to possible new participants.
    1. By December 31, 2025 have two articles published in mainstream magazines driving 5 new members to US VMYG.
    2. By December 31, 2026 get 3 more articles published generating an additional 10 new members in 2026.
    3. By June 1, 2025 the board will have submitted articles to magazines such as the AARP magazine.

Committee Guidelines